In the fast-moving world of retail, presentation matters. From high-street fashion boutiques to large department stores, every retailer faces the same challenge: how to display pricing and promotional information clearly, attractively, and efficiently.
That challenge inspired the creation of Reflex Sign Holders – a product designed to simplify and enhance in-store communication at the point of decision.
It all began with a common frustration: traditional coat hanger graphics were expensive to replace, quickly looked worn, and couldn’t keep up with the pace of modern retail. Maintaining signage was becoming a constant headache for store teams.
Retailers needed a better solution: something durable, flexible, and easy to update. They wanted a sign holder that looked professional, worked with a range of rail types, and didn’t slow down daily store operations.
That’s when Reflex was born.
Reflex Sign Holders are a patented range of flexible graphic holders that combine strength, clarity, and efficiency. Built to withstand busy retail environments, they keep signage neat, visible, and up-to-date every day.
From the first concept to a complete product family, Reflex has developed in line with the needs of retailers across the UK and beyond.
The starting point. A robust, clear, and reliable injection-moulded holder. Reflex Prime set the benchmark for durability and ease of use, solving everyday challenges for UK based visual merchandisers.
Retail environments aren’t one-size-fits-all. Reflex Select introduced custom-sized, folded plastic options to support creative merchandising layouts.
For retailers wanting total creative control, Reflex Affinity offers complete freedom – size, material, finish, and style – tailored to each store’s brand identity.
As sustainability became a key priority, Reflex Sustain was developed using recycled and recyclable materials, helping retailers reduce waste without compromising quality.
With our patented attachment options, there’s a Reflex Sign Holder for nearly every rail, bar, or display arm found in UK retail stores. And if your fixtures are unique, our design team can create a bespoke solution just for you.
Today, Reflex Sign Holders are trusted by retailers in over 25 countries, from international chains to independent high-street stores.
Compatible with most UK standard rails and bars
Chosen for durability, convenience, and efficiency
Supported by UK and global shipping, with competitive pricing
Whether you manage a chain of stores or a single boutique, Reflex products are designed to simplify signage, reduce maintenance, and improve in-store consistency.
Behind Reflex is a team of retail display designers and engineers passionate about solving the everyday challenges of visual merchandising.
With UK-based in-house design and manufacturing capabilities, we move quickly from concept to production, delivering tailored solutions for every retailer. Whether it’s a sustainable product, a custom fit, or a full-scale rollout, we ensure your signage looks professional and performs flawlessly.
Our mission:
To help UK retailers present clear, consistent, and compelling signage that drives sales and enhances the shopping experience.
From concept to innovation, Reflex has evolved to meet the changing needs of modern retail.
If you’re ready to take your in-store signage to the next level, our team is here to help.
Request a sample box, visit our online shop or contact the team to find the Reflex solution that’s right for your stores.
