Convert Footfall to Retail Sales
ARE YOU MAXIMIZING THE SALES FROM YOUR EXISTING FOOTFALL?
Research shows that over 80 percent of purchase decisions are made after customers enter the store, and this means you have a huge opportunity as a retailer to convert footfall. Are you doing enough to convert your browsers to buyers? You have the customers coming in, but are you making the most of this opportunity? How are you influencing their purchasing decisions? Could you be doing more?
This blog post aims to help you maximise sales from your existing footfall, to encourage shoppers to buy from you and not the competition, and to buy more when they are in your store.
END-OF-ARM SIGN HOLDERS ARE YOUR SILENT SALES TEAM TO CONVERT FOOTFALL. MAXIMIZE THEIR POTENTIAL.
End of arm signs can increase sales in-store by 25 percent. Use graphic holders to advertise promotions, special offers and discounts. Make sure your offers are clear to your customers. You only have a few seconds to capture the attention of a shopper, use rail-end signs to ensure this opportunity isn’t missed.
TRIO-SELLING CAN GET CUSTOMERS BUYING MORE
Combine new arrivals, regular priced merchandise and items on sale. If you suggest some irresistible combinations to your customers, you could end up selling items belonging to all three product categories. This type of selling can also encourage customers to add higher-value items to their carts.
BE WARY OF SHOPPER BLINDNESS
Too many signs and excessive visual stimuli around the store is overwhelming and will irritate shoppers. Opt for fewer but relevant display solutions in conjunction with your store’s design concepts, and keep your signage fresh to ensure your catch your shoppers’ attention.
Also consider your shop floor layout. If a shopper becomes too used to your store layout they stop noticing things and they become almost blind to your promotions and signage. Changing the layout of the shop floor helps keep their mind alert and you can direct their attention to the areas you want. To enable easy shop floor changes, make sure your retail display solutions are adjustable and easy to install, and that your sign holders will stay in place.
TEST YOUR POINT OF SALE DISPLAYS
Point of sale (POS) display units are a proven way to boost sales, but you need to get them right. Prototyping is a critical step in ensuring the effectiveness of your display solution. You should determine exactly what you want to achieve and how you can get there before opting for a particular POS display solution; it is only through taking these steps that a retailer can decide whether it should make an investment in higher quality displays which are more permanent, or if temporary, less expensive displays will be more effective. If you’re still not sure, discuss your ideas with the team of experts at a POS design agency.
USE SOCIAL MEDIA TO YOUR ADVANTAGE
Social media provides a platform where you can engage with your customers when they’re not in your store. This is a place where you can build your brand personality, you can create interest in the products you sell, and provide special discount codes for followers to your page. It’s about telling a story and engaging customers through this story, encouraging them to buy, but also making them want to visit the store, supporting the business model as a whole.
HOW CAN WE HELP YOU?
Reflex Sign Holders are the perfect tool for displaying visual information in your stores, to attract shopper attention and provide them with the information required to convert those sales. Available in 4 different product ranges and with 5 flexible attachments, there’s bound to be a Reflex Sign Holder that fits in perfectly with your store layout, aesthetics and branding. Discover more, here: Learn
DisplayMode, the home of Reflex Sign Holders, is also an established design and manufacturer of Point of Sale display units. Our team of dedicated experts are here to help you every step of the way through your POS project. We offer a cradle to grave service, meaning we can help with everything from concept sketch creation to provide you with some ideas, through to prototyping, production roll-outs, and even installations. Why not contact us to find out more?
